Case Study

Problem Statement

Lal Bhadang, a traditional Indian snacks brand based in Maharashtra, faced several challenges. Despite having a rich legacy and a loyal local customer base, their growth was stagnant. The brand struggled with: 

Limited online presence and outdated website

Low brand visibility beyond local markets

Inadequate customer engagement and retention strategies

Difficulty in reaching a younger, tech-savvy audience

Lal Bhadang recognized the need to modernize their marketing efforts to expand their reach and scale their business but lacked the expertise in digital marketing and website management.

Solution Provided by Clicks Metric

1. Comprehensive Digital Marketing Strategy:

Clicks Metric devised a multi-faceted digital marketing strategy tailored to Lal Bhadangs' needs:

SEO and Content Marketing: Optimized their website for search engines and created engaging content highlighting the heritage and quality of their snacks. This increased organic traffic and improved search engine rankings.

Social Media Marketing: Developed and managed social media profiles on platforms like Facebook, Instagram, and Twitter. Regular posts, stories, and interactive content helped in building a strong online community and increasing brand awareness.

Email Marketing: Implemented targeted email campaigns to engage existing customers and attract potential ones. Personalized emails featuring new products, special offers, and festive greetings fostered customer loyalty.

2. Modern and User-Friendly Website Creation:

Website Redesign: Clicks Metric revamped Lal Bhadangs' website, making it visually appealing, user-friendly, and mobile-responsive. The new design emphasized the brand’s traditional roots while showcasing their wide range of products.

E-commerce Integration: Added a secure and efficient e-commerce platform, enabling customers to easily browse and purchase products online. Features like product recommendations and customer reviews were integrated to enhance the shopping experience.

Analytics and Reporting: Set up advanced analytics tools to track website performance, user behavior, and sales data. Regular reports provided insights into customer preferences and areas for improvement.

Results and Impact

The collaboration between Lal Bhadang and Clicks Metric led to remarkable improvements:

Increased Online Traffic: The optimized website and effective SEO strategies resulted in a 150% increase in organic traffic within six months.

Enhanced Brand Visibility: Social media campaigns and content marketing significantly boosted brand visibility, reaching over 200,000 people across various platforms.

Higher Engagement Rates: Interactive social media content and personalized email campaigns led to a 75% increase in customer engagement.

Sales Growth: The new e-commerce platform contributed to a 60% increase in online sales, with a notable rise in repeat customers.

Broadened Customer Base: Successfully attracted a younger demographic and expanded their market reach beyond Maharashtra to other parts of India.

Conclusion

The strategic digital marketing and website creation services provided by Clicks Metric played a pivotal role in transforming Lal Bhadangs' business. By leveraging modern digital tools and techniques, Lal Bhadang was able to scale their operations, enhance their brand presence, and achieve substantial growth in a competitive market. This case study underscores the power of digital transformation in driving business success for traditional brands.